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Walgreens Names Heads of Marketing, Merchandising and Item

Walgreens Boots Alliance Inc. has named a few senior executives to the consumer division of its Walgreens brand name to guidance the company’s thrust into well being and well-staying companies.

Linh Peters, Walgreens’ new chief advertising and marketing officer


Linh Peters

Linh Peters, the former global main marketing officer of Calvin Klein, was named chief marketing officer Luke Rauch was promoted to main merchandising officer from chief of staff members to Walgreens Boots Alliance CEO Rosalind “Roz” Brewer and Walmart e-commerce government Bala Visalatha was hired as the drugstore chain’s to start with chief item officer.

Walgreens is pursuing an growth into the health care small business, a system that previous calendar year observed the corporation take a the vast majority stake in household-health benefits supervisor CareCentrix and a managing stake in most important-care community VillageMD. Walgreens options to open up doctors’ workplaces at 600 or a lot more of its locations by 2025.

The new executives, who have been also named senior vice presidents, will start in their new roles this thirty day period and report to Tracey Brown, who joined the firm past November as Walgreens’ initial president of retail merchandise as very well as its very first chief customer officer.

Ms. Brown said the trio will assist style merchandise and services across the Walgreens small business, consider which goods and solutions will operate very best in which Walgreens places and for which customer teams, and current market the expanded healthcare featuring.

New promoting chief Ms. Peters will take in excess of the role from Patrick McLean, who left the enterprise at the starting of the calendar year. Ms. Peters past December resigned from Calvin Klein soon after just in excess of a yr at the fashion business. She earlier held loyalty and advertising posts at Starbucks, Ideal Get, Target and Ulta Natural beauty.

Mr. Rauch, Walgreens’ new main merchandising officer, has labored at the Illinois-dependent organization for much more than 6 several years. He was team vice president for buyer knowledge and typical supervisor of the company’s owned-models division in advance of remaining named chief of staff to Ms. Brewer very last May possibly.

Mr. Visalatha, the inaugural item main, labored for additional than a 10 years on e-commerce and membership tactic at Walmart.

Ms. Peters’ information of membership systems will be crucial to her new purpose, Ms. Brown explained. The business mentioned its myWalgreens membership system experienced 96 million members as of Feb. 28.

“You just can’t get to true conduct improve without the need of link and without having rely on,” Ms. Brown claimed. “The principles and the concepts around membership and loyalty absolutely transfer to relationship and group.”

Compose to Katie Deighton at [email protected]

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