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Match claims Meadow Gold is falsely advertising its mainland milk as a nearby product or service

HONOLULU (HawaiiNewsNow) – A Hawaii meals provider has filed a federal lawsuit against Meadow Gold and its lover dairies, stating they are falsely marketing their mainland milk as a regional product.

Chad Buck, the head of the Hawaii Foodservice Alliance, claims Meadow Gold’s milk is imported to Hawaii from California.

But he states the company’s advertising and marketing and labels are deceptive, creating individuals believe that they’re supporting nearby.

“Which a person would I get to aid area? You’d most likely pick the a single … that suggests ‘Hawaii’s Dairy.’ You’d possibly pick the a person … that claims created with aloha,” Buck explained.

He included that Meadow Gold is pricier than its rivals in Hawaii.

Above the previous two a long time, Buck suggests he’s watched about a dozen neighborhood dairies go out of enterprise simply because they could not compete with mainland functions and price ranges.

In April 2020, then Texas-centered Dean Meals submitted for Chapter 11 individual bankruptcy and bought the nostalgic Meadow Gold manufacturer to a Large Island dairy farmer.

The enterprise at present has a processing plant in Hilo and a new facility in Waipahu, but Buck states all their milk arrives from out of point out.

“It’s not correct for the condition. It is not correct for dairy farmers in this point out,” Buck mentioned.

“And if we’re at any time going to build a sustainable Hawaii once more, we can not permit mainland agriculture deliver their products and solutions into Hawaii and fake that they are regional.”

In reaction to the accommodate, Meadow Gold claimed it has “never claimed that all our milk is area.”

Below is Meadow Gold Dairies’ total assertion:

“Former Big Island dairy farmer, Bahman Sadeghi assumed functions of Meadow Gold Dairies in Could 2020 to deal with and preserve the legacy of the Meadow Gold manufacturer alive and has been diligently doing work to make the procedure far more sustainable. As Hawaii’s sole milk processor, we system 100% of the milk generated in Hawaii and 100% of the milk processed in Hawaii to fulfill the need for Hawaii’s residents that could not quite possibly be fulfilled with the recent available neighborhood dairy farmers.

“We have never ever claimed that all our milk is community, but we do think about ourselves Hawaii’s Dairy mainly because we are dedicated to Hawaii and its local community and will go on to be even though we do the job toward making a a lot more sustainable operation.

“Furthermore, almost everything we do is with aloha! This is component of our firm tradition, and we are grateful to the previous and present local dairy farmers who have arrived at out to specific their assist for us as we work alongside one another to make a additional sustainable regional food items method in Hawaii.

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