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How much did UT spend on ‘Make it Your Texas’ marketing campaign?

The University of Texas has spent more than $178,000 on its campuswide “Make it Your Texas, Make it Our Texas” marketing campaign.

UT launched the initiative, which is visible throughout campus, at the beginning of the academic year to welcome UT community members, parents, alumni and visitors to campus and “infuse burnt orange spirit, pride and a sense of community across the university,” according to a September news release

As part of the campaign, UT put up banners, signage and other installations around campus that were integrated “with existing initiatives and campus events to ensure visibility and connection,” the news release said. The university also produced videos, T-shirts, tote bags and other campaign materials, including the phrase “Make it Your Texas” in two colors — typically orange and either white or black.

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UT spent $14,925 for the “Make it Your Texas, Make it Our Texas” letters decorating the windows of the Peter T. Flawn Academic Center.

The words “Our Texas” are in orange while “Make it Y” is in a different color to convey the message “Make it Your Texas, Make it Our Texas.”

“The message is designed to empower individual pursuit and inspire the collective greatness of our community,” the news release said. “It recognizes the individuality of the interesting, talented and diverse people across the university, while building upon and further emphasizing ‘What starts here changes the world’ and the impact we can create together.”