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Key Insights for Business Executives

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Marketing

Travis Scott Loses Cacti Beverage Model as Astroworld Taints ‘Marketing Genius’ Reputation

Margart Mathena

December 14, 2021

A beverage sponsored by rapper Travis Scott is staying discontinued as the fallout from the Astroworld tragedy taints his standing in the marketing and advertising...

Marketing

Taylor Swift Just Proved Her Advertising Genius At the time All over again–and Brands From Starbucks to Sour Patch Kids Want Her Stardust

Margart Mathena

November 23, 2021

Very last Friday, Taylor Swift's "new" album Red (Taylor's Edition) set a Spotify document for most streams by a woman artist (90.8 million) in a one...

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