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Let us Go Brandon retail outlet chain to grow in New England: ‘Business is very, really good’

Enterprise is booming for a Let’s Go Brandon store chain advertising anti-President Biden merchandise across New England.

Owner Keith Lambert informed FOX Company he designs to broaden his business enterprise into Salisbury and Cape Cod, Massachusetts – rising his spots from 8 to 10 to preserve up with the desire all through the Biden presidency.


“A customer came into just one of our places [Tuesday] and bought a Let’s Go Brandon sticker and went out to his car or truck and stuck it above his Biden sticker,” Lambert reported. “And that was it, he was just like, ‘I’m performed with this male.’”

“Men and women have buyer’s remorse,” he extra. “Company is quite, very fantastic proper now.”

Let's Go Brandon

Items is proven at a Let’s Go Brandon shop owned by Keith Lambert. (Keith Lambert)

The phrase, “Let us go, Brandon,” took the world wide web by storm in early Oct after an NBC reporter at a NASCAR Xfinity Sequence race incorrectly claimed that supporters in the stands have been chanting “Let us Go Brandon” pursuing a victory by driver Brandon Brown, when they were genuinely shouting, “F— Joe Biden!” The phrase has given that become a wildly preferred anti-Biden rallying cry, breaking out at live shows, sporting occasions and even churches.

Lambert’s merchants at the time ended up named New England for Trump, but he decided to money in on the craze and by early November he had rebranded one particular of them as a Let’s Go Brandon store in Hanson, Massachusetts. It was so effective that he opened a new Let us Go Brandon locale in North Attleboro, also in Massachusetts, and rebranded the relaxation of his stores as Let us Go Brandon as very well. 


Lambert has other locations in Bellingham, East Bridgewater, Easton, Somerset, and Warwick, Rhode Island, and a pop-up retail store that opens when the weather permits.

He also has an on the net store, referred to as New England for Trump, that sells a broad assortment of Let’s Go Brandon equipment, like shirts, hats, masks, and ornaments.

“New England for Trump is your one-quit store for all points Trump and Patriotic,” the internet site says. “The word is out and the silent greater part have spoken!”

KANSAS CITY, KANSAS - OCTOBER 23: Brandon Brown, driver of the #68 Chevrolet, waves to fans during pre-race ceremonies prior to the NASCAR Xfinity Series Kansas Lottery 300 at Kansas Speedway on October 23, 2021 in Kansas City, Kansas. (Photo by Sean Gardner/Getty Images)

Brandon Brown, driver of the #68 Chevrolet, waves to followers through pre-race ceremonies prior to the NASCAR Xfinity Collection Kansas Lottery 300 at Kansas Speedway on Oct. 23, 2021 in Kansas Metropolis, Kansas.  (Sean Gardner/Getty Illustrations or photos)

Lambert reported the neighborhood reception of his suppliers has been largely optimistic but not completely with no controversy. He claimed some critics have lashed out with unfavorable on the web opinions and that each and every at the time in a while they’ll get an e mail or telephone call “with the stupid stuff that they say.”

Most just lately, he claimed he gained a letter in the mail wishing loss of life on him and his relatives. 

“For the most section, it hasn’t been poor,” he reported. “I don’t get them seriously.”

Lambert’s concern with Biden seems to stem from his handling of Afghanistan and the border crisis.

“His decision-creating is not good,” he instructed Fox. “I really do not consider he’s doing the occupation that he should be performing, and I’m not joyful with it, just like a whole lot of other men and women are not content with it.”

And he’s not worried about “Let’s go, Brandon” losing steam when Biden leaves business, since “there’s always going to be some thing that upsets the still left.”

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“They generally get so upset, so there is always likely to be a slogan, a phrase, and the Trump brand isn’t heading wherever,” he stated. “Individuals continue to get lots of Trump merchandise, and in particular if he operates yet again, I’m certain we’ll be able to remain open up and keep going with that things.”

As for 2024, Lambert claimed he hopes Trump operates once more.

“I hope so, just like I’m guaranteed a good deal of other folks do,” he said.