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Amazon nevertheless the major e-commerce model for Canadians: RBC study

A new survey has found that Amazon is the top e-commerce brand in Canada among online shoppers.

Amazon is the prime e-commerce business in Canada, in accordance to a new RBC Money Markets survey. (Photograph by Artur Widak/NurPhoto via Getty Pictures)

Even though Canadians shopped online considerably less in 2021 than they did the year the pandemic strike, a new RBC survey has identified that Amazon remained the prime e-commerce brand among on the internet consumers.  

RBC Capital Markets annual Canadian E-Commerce Survey discovered that Amazon (AMZN) is however the market place chief in Canada, with 84 per cent of Canadians reporting that they had purchased an item from the on the net retailing huge in the previous year. The subsequent most common brand name was Walmart, with 36 per cent of respondents saying they experienced procured an product from the firm’s web page in the final 12 months. 

The survey of 1,519 Canadians by way of SurveyMonkey also observed that 54 for every cent of respondents say they stop by Amazon at minimum at the time a week, with an additional 35 for each cent saying they acquire merchandise from the website in between one particular and 3 moments for each thirty day period. Most clients transform to Amazon to buy electronics, tunes and movies (43 for each cent), adopted by clothing, shoes and accessories (41 for every cent), and guides (37 for each cent). 

“Amazon’s advantage is driven by low rates and cost of shipping,” claimed the RBC report, authored by analysts Sabahat Khan and Irene Nattel. 

“These success keep on to suggest that Amazon’s overarching technique of featuring a broad variety, at selling prices shoppers perceive to be the cheapest in the marketplace, and with fast delivery, deliver a sturdy worth proposition.” 

Amazon has been steadily growing its presence in Canada, raising the amount of fulfilment centres scattered throughout the region, as properly as increasing its corporate and tech groups in Toronto and Vancouver. The e-commerce behemoth introduced in December that it will accelerate shipping speeds to Yellowknife, N.W.T. and Whitehorse, Yukon, cutting normal shipping and delivery instances in 50 percent from 10 to 12 days to 5. 

Even though Amazon is continue to major the way when it comes to on the net purchasing, overall e-commerce amounts have moderated a bit in Canada from the file-highs that ended up strike in the course of the peak of the COVID-19 pandemic. The RBC survey found that 63 for every cent of respondents visit on the net retail websites at the very least when a week, down marginally from 65 for every cent in 2020. Even so, far more persons are next as a result of on purchases, with practically just one-3rd (29 for every cent) of people surveyed stating they acquire points online at least when a 7 days, up from 25 for every cent in 2020. 

The survey also located that consumers who made on line buys in the earlier yr ended up most very likely to acquire guides, electronics, audio, films, and toys. The classes that observed the fewest online customers bundled groceries, mattresses and home furnishings, but the study located that on-line demand for all those things has “risen modestly” in the last yr. 

Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Adhere to her on Twitter @alicjawithaj.

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